Thirteen years. Three government transformation entities. Two performance functions built from the ground up. One consistent conviction: strategy only matters when it changes what actually happens.
I've spent my career inside the system, not advising from outside it. At Elm, Monsha'at, and now SAIP, the question has always been the same — how do you take a national ambition and build the machinery that makes it real?
Today I lead the Strategy Management Office at SAIP — the full stack: long-term strategy, KPIs, dashboards, portfolio governance, and the team that makes it run. Beyond the organization, I represent Saudi interests internationally, including founding Saudi Arabia's first Collective Management Organization and anchoring the Saudi Fund-in-Trust initiative at WIPO.
The best strategy work doesn't announce itself. It's the foundation everything else stands on.
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National Strategy
Not a consultant to Vision 2030 — a builder inside it. Across three entities, for thirteen years.
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Institution Building
Twice handed a blank page and told to build a function. Twice delivered.
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Performance & KPIs
The frameworks, the scorecards, the dashboards — designed for ministers, used across government.
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Global Representation
Saudi Arabia's voice in international IP forums — from committee tables to founding moments.
